Cethe Merchandise by Refresho Coffee Shop

Training Barista Untuk Refresho Medan

Training Barista Untuk Refresho Medan

Training Barista Untuk Refresho Medan

Kaskuser on Refresho

Kaskuser on Refresho

Add a projector in your coffee shop

This could be a plus if you are not a coffee shop coffee shop that has a positioning 'football coffee shop' There are some people ...

Whats Effective Marketing Ideas for Your Coffee Shop

When i read a articles from <a href="http://www.articlesbase.com/entrepreneurship-articles/effective-marketing-ideas-for-your-coffee-shop-452367.html">http://www.articlesbase.com</a> i think that this tips can be used for entrepeneur who want to make a coffee shop like <a href="http://refreshindonesia.com/refresho">our coffee shop.</a>  This is the articles:<br />
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Most of what I am going to talk about here is geared towards the new  coffee shop. However, it can be utilized and directed towards an  established shop. When I wrote my business plan, I made sure I had  marketing covered from many angles because most traditional  forms of  marketing do not work in the specialty coffee business. When opening  your coffee shop, you should know what types of <span class="IL_AD" id="IL_AD4">advertising and marketing</span> are actually worth <span class="IL_AD" id="IL_AD3">your money</span>.<br />
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Outside of your regulars, coffee is an impulse buy because the  customer saw your sign. Aside from your regulars, most folks do not set  out to ‘go to the coffee shop’ like they would to a restaurant (unless  you ask them to so more on this later). You need a steady stream of  customers outside of your normal morning commute business.<br />
The morning commuters are your bread and butter, the rest helps fill  in the revenue holes. These are your impulse buyers. They are going to  come to you mainly via your sign outside, so instead of sending out  10,000 post cards to your neighborhood residents, spend that money on a  premium location, visible sign and branding your image. You’ll be glad  you did:<br />
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As far as your signage, get one that is AS BIG AS POSSIBLE. That is,  as allowable by your city ordinance and landlord, without being tacky!  The bigger the sign is, the more visible it is.<br />
By branding your image, you are identifying your existence within  your community. Be sure you have a unique logo. If you cannot design it,  get one custom made by a professional! I have seen a lot of cheap  looking logos that do not help the image.<br />
Another step in branding your image is to secure your shop’s name on  the world wide web by registering the domain name. Try to get all the  domain tags: .com, .net, .org, etc. This is for email, and your website.  You will be glad you did because it gives you a more professional  image. Remember, the more common your business name is, the more  difficult getting it registered online is going to be because the name  may be taken.<br />
As for your website, get one! If you can do this on your own, more  power to you here too. I know just enough to be dangerous but you can  get a nice website, even with online sales capabilities done  economically. Check around locally, I bet there are a few web gurus in  your area.<br />
Here is where you have the chance to have every customer take your  name with them when they leave allowing others to see it. Whether you  have sleeves custom printed or you use stickers and put one on each cup  or protective sleeve, they are all part of your branding.  Be sure the  design is clear and defines your shop well.  The same goes for stamps.  You can have a rubber stamp made to stamp your whole bean coffee bags  with. Note that the brown Kraft paper bags are what you’d need for this.  If you use the foil bags, your stickers will work well for this too.<br />
Press releases are an inexpensive way to tell the world what you are  doing. A carefully crafted press release sent to the right person at the  right news outlet can be the best form of advertising for you. Just be  sure that whomever is on the press release as the contact person is  actually available to be contacted.<br />
Another great form of marketing is your use of tee shirts, caps and  other wearable’s. These are walking billboards for you courtesy of the  folks that buy them. You can give them away if you want, it’s all good  advertising. Yes, they are expensive but I consider this great  advertising and an expense under that category.  Better, yes if you can  make up the cost on them. But put this cost into your advertising  budget. See if you can get them locally, if not there are several  reputable companies on the internet. You will pay about $15.00 each in  the end, but again the investment is very well worth it.<br />
Where would we be without business cards? Think about it: how many  people have you run into that do not have a business card for whatever  it is they do for a living? Not many that I can remember. This is your  time to tell everyone you meet that you are in the coffee business.  Everyone you meet should get one of these and a few to spare. Do not be  shy about handing them out!<br />
Menus are a great example of simple marketing. These are the take out  type so try to keep it simple. Under four pages, printed on an 8.5”x11”  sheet of BRIGHT colored paper and folded in half is best. You can leave  them at area businesses if they allow it. You can also put them on your  counter by the checkout and anywhere else your customers will see and  take them. You can have them copied at any copy place, or see if you can  have a local copy shop do them. They should cost about .10-.15 cents  each. All you need is a place to make them on a copy machine. Menus  printed on a printing press will be more expensive in most cases.<br />
Support materials are also a good way to advertise your products. You  can usually get POS materials FREE from any supplier you are using.  This goes for tent cards to put on your counter to full color posters to  hang in your windows. Check with your distributor. If they do not keep  these kinds of materials on hand, a call to the manufacturer can usually  get them in your hands relatively quickly.<br />
Vinyl lettering on your vehicle is another form of advertising, and another type of moving billboard. <a href="http://www.speedysigns.com/" rel="nofollow">There</a>  are several places online that will allow you to use a particular  vehicle template to design your lettering. Again, check around locally  for better service and pricing. I had vehicle lettering made for my SUV:  rear window and both rear side windows or under $100.00. Your vehicle  will essentially become a moving billboard.<br />
Vinyl lettering can be gotten for your store windows too, which will  be similar to your vehicle lettering. Check with the same source.<br />
Word of mouth is an excellent source of marketing. Customers can be  your biggest and best marketing source for you.  It can also backfire on  you if you tick someone off or if a customer ends up having a bad  experience at your shop, for whatever reason.<br />
Make every effort that all customers are satisfied before they walk  out of your door. You may never have the chance to do it again and  everyone that that dissatisfied customer meets may be told of the  unfortunate incident at your store. They may not come to your store if  there was ever that chance they would.<br />
Talk to the world online via your blog. This has got to be the best  invention since a website and the internet itself started. Where else  can you talk about nearly anything and let the world read it? You may  just develop a following not only locally, but around the world.<br />
Have event nights. This is great for weekends and ‘dead’ times.  Earlier, I spoke about customers coming to your shop if you asked them  to. This is where you have that chance. Events that will bring in  business are almost plentiful. A few examples are trivia night, open  mikes, singer-songwriter and other <span class="IL_AD" id="IL_AD2">music</span>  performances, book signings and poetry. It can also be just about  anything else you can think of that is of interest to others. A word of  caution about playing DVD’s and TV/cable shows: Most of these are  copyright protected and although you may not think you are breaking any  laws, it can be construed as such. It’s a royalty issue because you are <span class="IL_AD" id="IL_AD1">making money</span>  on your beverages, in your establishment showing a DVD bought for  ‘personal’ use. Just be careful here. Some satellite services allow this  with a paid subscription, however.<br />
It’s been my experience that this coupon mailers are usually a waste  of money in the specialty coffee industry. There are way too many  coupons in most of these mailers and most recipients throw them out. I  know I do.<br />
Internet advertising is good if you can limit to advertising locally  using your zip code. You can reach a captive audience on the internet.  It’s relatively inexpensive because you choose what to spend on each ad  and only pay per click. This is also good if you choose to sell whole  beans online, however if you do not roast in-house this may be cost and  inventory prohibitive.<br />
Be careful when using coupons in any form. Coupons tend to cheapen  the specialty coffee industry so I do not recommend using them. Bogo’s  (buy one get one) are ok for some advertising, like opening a new coffee  shop but, you will get your bargain seekers that wait for those coupons  in order to patronize you. You could create more monsters!<br />
You will also, occasionally get regulars that bring in the coupons.  Even though they are as deserving of the coupon as anyone else is, your  aim is to get NEW customers so the ‘coupon’ doesn’t always work. The  only way I recommend a coupon is for a first time customer. You can  usually get mailing addresses of new residents from your chamber of  commerce and do a select, targeted mailing to the new residents only.<br />
So there are some easy, mostly economic ways to effectively advertise  and market your coffee shop. Remember, your customer service and  quality will always have to be top notch but you can skimp on some  advertising dollars by being crafty and conservative.<br />
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Source: <a href="http://www.articlesbase.com/entrepreneurship-articles/effective-marketing-ideas-for-your-coffee-shop-452367.html">http://www.articlesbase.com</a></div>

Whats Effective Marketing Ideas for Your Coffee Shop

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If you want to see our cethemerchandise gallery, please visit us on: Refresho Kedai Kopi Jl. Raya Gebang AA40 Sidoarjo Phone : +62318968722...

How to create a coffee shop?

Before starting a coffee shop business, you need to prepare mentally first is entrepreneurship. Why? Because of this mentality is very important because this is what will sustain you to the front in bringing your coffee shop.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-u3pWp__kKPs/TbaJEr8vI-I/AAAAAAAAAbs/vLTuWIne7BQ/s1600/IMG_96812%2Bcopy.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="320" src="http://2.bp.blogspot.com/-u3pWp__kKPs/TbaJEr8vI-I/AAAAAAAAAbs/vLTuWIne7BQ/s320/IMG_96812%2Bcopy.jpg" width="224" /></a></div><br />
Entrepreneurial mentality is different if we were still in a state as an employee who works elsewhere. If we become an employee, we will get a salary every month for sure. But far different if we had started to become entrepreneurs. An entrepreneur is uncertain income every day. So every day, you will never know how much revenue you get. Life is very important if we have started to become entrepreneurs. Here we must be able to motivate yourself in order not easy to never give up and have a high motivation to think how the way to the coffee shop we always have a unique innovation and strategy and attract visitors.<br />
<br />
Ok, I already have an entrepreneurial spirit, then what else is needed?<br />
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Find the place suitable for your coffee shop business. To set up a coffee shop, a place that is not the main strategic. Because of proven, coffee shop wherever you are, if it has the charm and uniqueness of a special concept, a coffee shop you must visit your customers.<br />
<br />
Clearly, in selecting the location of your coffee shop, which should have the facilities such as safe parking, the availability of adequate electricity and water, and other comfortable place

How to create a coffee shop?

Before starting a coffee shop business, you need to prepare mentally first is entrepreneurship. Why? Because of this mentality is very impor...

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